Cosmetic Executive Nada Lantz Krasnow passed away on Monday, April 13, 2015 after a courageous battle with cancer. Ms. Lantz Krasnow was born in Baghdad, Iraq, grew up in Toronto, Canada and moved to the United States in 1974. Her love of cosmetics began at a very young age and was solidified during her first internship, which was in a Midwest retailer cosmetic buying office. Over her 30-year career, Ms. Lantz Krasnow came to be respected as a true visionary in the personal care industry. Her unique ability to identify and develop brands made her among the top strategic, retail and marketing minds in the industry. Her success was built on the trust she earned through her integrity. As the President & CEO of Lantz-A-Lot Inc., Nada spearheaded the growth & development of some of the most iconic beauty companies in the market today. Her caring nature, sense of humor & brilliant wit made Nada a beloved friend to all who knew her. Nada is survived by her husband, her parents, her sister and step-daughter. A service will be held at 10:30 am, Friday April 24, 2015 at St. Edward Roman Catholic Church in Palm Beach, FL, followed by a private celebration of life. In lieu of flowers the family asks that donations be made in Nada's honor to support lung cancer research. Please contact the American Cancer Society in Palm Beach at 561.655.3449. Donations may also be made to Hospice of Palm Beach County at https://hpbcf.org/.